Emily Robinson

YouTube research specialist

Emily Robinson is a YouTube research and development specialist who spends most of her time studying how videos grow, why audiences keep watching, and what makes certain content perform better than the rest. Her work focuses on YouTube trends, creator behavior, audience retention, engagement signals, video discovery, and platform data. She looks beyond simple views and likes, digging into the patterns that shape how people find, watch, and interact with content. With a research-first mindset and a practical eye for growth, Emily turns YouTube data into clear insights for creators, brands, and media teams trying to understand what actually works on the platform.