Our research team is organized by platform. Each writer focuses on a single network, studying its algorithm, audience behavior, and growth data in depth rather than covering every platform at a surface level.
Andrés researches Instagram growth from the numbers up: follower behavior, reach, engagement shifts, and Reels performance, drawing on platform data, scientific studies, and marketing reports to explain why one post takes off and another disappears.
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TikTok
Alex studies TikTok beyond the trends, digging into watch time, engagement signals, content discovery, and audience habits to explain why one video explodes while another quietly stalls out.
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YouTube
Emily is a YouTube research and development specialist focused on video growth, audience retention, and engagement signals, turning platform data into clear insights on what actually drives video performance.
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John focuses on Facebook research and platform analysis, studying audience behavior, community growth, reach patterns, and content performance to explain why certain pages, posts, and campaigns outperform others.
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Twitter (X)
Kelly is a Twitter research and digital media specialist covering audience behavior, engagement patterns, and trending topics, turning platform signals into clear analysis of what makes posts and profiles perform on X.
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