Andrés López

Instagram researcher

I play video games very badly and write even worse. Luckily, with a sufficient dose of caffeine and the right motivation, I am able to sow doubt about the worthiness of my skills for at least another month. Somewhere along the way, I also started spending an unhealthy amount of time researching Instagram — not just the surface-level stuff, but the numbers, patterns, user behavior, algorithm signals, engagement shifts, and the weird little details that decide why one post disappears and another one takes off. I dig into scientific studies, platform data, marketing reports, and real-world statistics to understand how Instagram actually works, from follower behavior to reach, from likes and comments to Reels performance. So when I am not failing spectacularly at video games, I am probably analyzing Instagram trends, reading research, or turning boring statistics into something people can actually use.