Social media platforms, which are becoming increasingly integrated into our daily lives, not only open the doors to fun and enjoyable socialization but also create a considerable income model. One of the most prominent of these platforms is undoubtedly Instagram. Instagram strengthens sales channels and as individuals and brands manage to use the platform effectively, they also expand their customer portfolio. The most critical point here is to overcome the platform’s algorithms.
What are Instagram Highlights?
The fact that every tool of Instagram is used requires many options to be considered. In other words, not only post sharing but also story and reel sharing should be done. 15-20 second reel sharing is one of the most important factors that increase interaction. Recently, especially reel ads have provided significant visibility. Sometimes we can see that even reel videos of newly opened pages reach millions. It is necessary to follow the trends well here. Many different contents renew themselves every day and sharing made following these trends increases interaction. We see that interaction is high in reel sharing created using popular music for Instagram highlight ideas. The first 2-6 seconds are very important in reel videos. When interest is attracted in the first seconds, the user continues to watch the video and this is reflected as interaction.
Why Are Instagram Highlights Important for Your Account?
Instagram Highlights ideas are important for your account because they allow you to showcase your best and most important content permanently on your profile. Unlike regular Instagram Stories, which disappear after 24 hours, Highlights remain visible. Instagram Stories and Reels are powerful tools for increasing user engagement. By sharing stories and Reels regularly, you can interact with your followers daily and make your posts reach more people. You can also use features like polls, question boxes, and countdowns in your stories to increase engagement rates.
Best Instagram Highlight Ideas For Your Account
Instagram Stories vanish after 24 hours, but Instagram Highlights allow you to preserve your Stories as a permanent feature on your profile. Let’s see the best Instagram highlight ideas for your account:
Answer popular FAQs
Create a reel where you answer common questions live. Add subtitles and save it to your Instagram Highlights. Also, share a question on Instagram Stories and use the answers to make more stories that answer those questions. If you have helpful blog posts or how-to guides, link to them in your stories.
Create “How-to” Content
One of the other Instagram highlight ideas is when you make “How-to” content, you’re showing people how to do something step by step. First, pick a topic that you know well and that others want to learn about. Then, break it into small steps and explain each one clearly. Use pictures or short videos to help explain. You can also give examples to show how it works. Before you share it, check to make sure it’s easy to understand. Ask people if they have any questions or feedback. And remember to share it in a way that works best for where you’re posting it, like on Instagram or YouTube. The main idea is to help people learn something new and feel confident about it.
Promote sales
With Instagram Shopping, people can buy your products directly from your photos and videos. Learn more about how you can inspire people to buy your products or services. Promoting sales involves letting people know about discounts, deals, or special offers your business is running. You can do this by sharing posts on social media, sending out emails to your subscribers, or even running ads. Make sure to highlight the benefits of your sale, like how much money people can save or what products they can get. Ideas for highlights on Instagram did not end yet.
Create an ongoing series
You can boost engagement with your Instagram Highlights by starting a weekly series. For instance, if you’re passionate about makeup, you could feature a new makeup look or tutorial each week. Whether it’s showcasing a bold lip color, sharing tips for achieving the perfect winged eyeliner, or reviewing different makeup products, there are endless possibilities to explore. Just remember, it’s all about sharing what you love and connecting with your audience in a fun and informative way!
Share Your Polls
Engaging your audience with polls is not only enjoyable but also provides valuable feedback. By running polls, you can gather insights from your customers about potential marketing strategies or new product ideas. Create a dedicated Highlight on your Instagram profile to showcase these polls. This not only allows your audience to see the collective opinions but also demonstrates your commitment to listening to their thoughts and preferences.
Share Up-to-Date Information on a Currently Ongoing Campaign
Keep your audience informed about an ongoing campaign by sharing the latest updates and details. Whether it’s a special promotion, event, or initiative, regularly post about it on your social media platforms.
Don’t Forget to Use Your Brand Colors
Add a unique touch to your Instagram stories by using your brand colors. Your brand colors make it easier for people to remember you and get to know your brand better. Social media is a powerful platform that allows brands to create a unique identity and connect with their audiences. Brand colors are an important part of this identity. Brand colors allow your audience to recognize your brand immediately. Whatever colors you use, they will remember the brand associated with those colors faster. It provides consistency across your content. Inconsistent colors can make your brand seem confusing and unreliable. Colors can also trigger emotional responses. Your brand colors can create positive emotional connections with your audience.
Can You Keep Instagram Highlights Forever?
Even if the active story on your profile expires after 24 hours, the highlighted story can continue to run as an ad for the duration you specify. You can also highlight your archived and highlighted stories. In addition to this, download Instagram videos and IG reels and you can try to use Instagram Highlights Downloader for free and without a password!
Conclusion
Try out different highlight ideas for Instagram to discover what resonates best with your brand. Because it’s simple to remove and add Stories to Highlights on Instagram, there’s no risk in experimenting with new ideas!
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