It's almost impossible to think about the internet and digital marketing without taking Twitter into consideration. First of all, it's way too influential over our society.
Thus, it's quite reasonable for you to feel and actually be famous if you have a lot of people following you. People are going to treat you that way, after all.
Even when you buy Twitter followers, as some people frown upon that action, that's still the case as at the end of the day, numbers DO matter.
Everybody knows that Twitter is a massive platform with millions of active users around the globe.
All of the big brands and companies are on it. Besides, politicians seem to enjoy it more than us, as it shows that they're continually browsing it.
However, they have a valid reason to do so. It's not a secret that social media is a beast in terms of lead generation, actual sales, psychological behavior patterns, and more.
To some extent, it's a must for professionals with digital and inbound marketing intentions to utilize Twitter. As data from Hootsuite shows, 75% of B2B and 65% of B2C marketers use Twitter regularly to promote their businesses.
Hence, why should you stay out of that market while it's still hot and boiling? Building a presence on the platform from scratch can be extremely tough.
However, that shouldn't prevent you from realizing the fact that almost all of the successful brands and companies on it had zero followers when they started.